ALLIANCES + WORKS
Lenovo
Problem Domain
Lenovo needed a B2B web strategy that allowed its business vertical to easily cater to various governmental institutions, which all required different hardware solutions, depending on its unique workforce and application.
RW5 Solution
After reviewing the different packages of hardware and computer solutions, RW5 proposed a scalable content strategy and visual language that uniquely and specifically spoke to particular departments, while also being sensitive to development costs and content maintenance. Within the CMS, each department was assigned specific visual templates, content, and recommended hardware solutions. After users selected their respective department within the government, the branding, imagery, and hardware solution content would update, reflecting a customized and branded experience.
AT&T Easy Remote
Problem Domain
The business ask was to create a mobile app for AT&T U-verse which could be used by the disability community to operate their TV service.
RW5 Solution
Working closely with the Human Factors Labs at AT&T, we concluded the most important and common disabilities to design for: color blindness, visual impairment, and dexterity issues. The beauty of the Easy Remote is truly its simplicity. It allowed users to communicate with the set top box and TV screens using various methods of preference such as speech recognition, gestures controls, and easy to use soft buttons. Easy Remote was also one of the first to have speech recognition capabilities and it went on to win several accolades at CES and the Emmys.
AT&T U-verse TV Application
Problem Domain
RW5 was asked to re-envision the TV interface, allowing U-verse customers to view and upgrade their services.
RW5 Solution
After wireframing and designing 3 substantially different TV UI concepts with varying degrees of redevelopment efforts, a final best-of-breeds was proposed by the RW5 team. The redesigned experience allowed users to view their current TV channel package and view the benefits of upgrading by displaying branding for popular shows and programming.
Nissan/Infiniti Dealership App
Problem Domain
A local agency specializing in automotive digital strategies asked RW5 to create a tablet app for dealership sales reps who needed to know about upcoming sales and events.
RW5 Solution
Since the application would be used by both the diffusion and luxury lines, Nissan and Infiniti, respectively, it was important to be sensitive to the scalability of the design. The client wanted to avoid having to build two separate applications for each line. The RW5 team came up with a design that could simply be rebranded and repurposed through the use of simple CSS changes, displaying unique offers specifically for that brand.
Michael Kors Mobile Strategy
Problem Domain
The internal marketing team at Michael Kors was looking to create a comprehensive mobile strategy that allowed customers to not only explore and purchase products, but also have touchpoints with the brand, even when not in a purchase mode.
RW5 Solution
Using an open-ended blue ocean approach, RW5 developed a mobile strategy that would allow customers to leverage mobile technology throughout their experience with the brand. As depicted with storyboarding, users could learn more about products they saw while window shopping, add items to registries, try on selected ensembles in dressing room, as well as mobile pay for purchases. Additionally, the mobile app strategy included a vibrant lifestyle component. Users were able to view articles on travel, entertainment, luxury, shopping, etc. within that section and view Michael Kors products that were depicted in the lifestyle photography.
J.Crew Mobile Strategy
Problem Domain
J.Crew wanted RW5 to explore a mobile strategy that integrated a social value.
RW5 Solution
RW5 came up with the concept of a digital closet, which would allow users to take pictures of all their outfits, both J.Crew products as well as other brands, and the system would make recommendations of ensembles, which could then be shared with friends for opinions.
KitchenAid Tablet Application
Problem Domain
Although loving the aesthetics of beautifully-designed KitchenAid appliances, customers expressed a sense of intimidation when it came to actually using the appliances and cooking recipes.
RW5 Solution
The experiential solution proposed by RW5 for the KitchenAid tablet app allowed users to search recipes filtered by the appliances they own. Alternatively, users were able to search for enticing recipes which then recommended specific KitchenAid products that could be used to make the dishes. The tablet app also had contributive social aspect that encouraged users to post their own recipes having used KitchenAid appliances.
Frost Bank
Problem Domain
Razorwire 5 was contracted by the local creative agency, McGarrah Jessee, to create a unique on-brand and usable experience for the Frost Bank website. One of the major goals was not only promote banking products, but also bring awareness to its other lines of business, insurance and investment product offerings.
RW5 Solution
After weeks of requirements gathering and research, RW5 designed an experience that cross-promoted banking, investments, and insurance products throughout the experience. When user explored a banking product, the system would cross-pollinate complementary investment and insurance products that created a financial ecosystem.
Crock n' Roll Brand Strategy
Problem Domain
Crock N’ Roll, a startup specializing in on-the-go crock pot recipes needed a brand and visual language that spoke to a younger demographics, bringing the cooking techniques of crock pot to a new and busier generation.
RW5 Solution
RW5 did an extensive competitive analysis and determined the most applicable affinity brands, ultimately creating a unique and modern voice. A play off of ‘rock n’ roll’, the brand strategy concluded with a look-and-feel that incorporated guitar picks and logos, reinventing the crock pot cooking method into something fun, cool, and hip.
